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The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

The Block Quotation element

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Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Star Wars: The Rise of Skywalker

Creative - Production - Post Production - Social + Digital

Where to even begin with this one? Over 45 unique scripts written on a road to 6 shoot days full of celebrity talent running 3 stages simultaneously!  What a thrill it was to show off some creative muscle with this campaign. From beautifully lit and custom set builds to Droids on set, this production had us on our toes the entire time!

All in all, 8 cameras were used to capture all the elements needed to create over 75% of the campaign’s digital, social and custom content assets.  A talented team of assistant directors helped the Framework producers piece this puzzle together that spanned from Hollywood through D23 in Anaheim.  After filming, Framework was able to take the footage in-house and edited multiple spots that ended up being marquee campaign alignments, including the infamous Star Wars ‘No Spoilers’ piece.